Custom build vs template: what growing brands should consider
Templates are fast to start; custom work scales with your brand. Here is how to choose without overpaying.
InsightsTemplates make sense for MVPs and tight budgets. They break down when your brand needs distinct UX, integrations, or performance tuning that the theme was never built for.
Custom development costs more upfront but removes recurring theme limitations — odd layout constraints, plugin conflicts, and slow mobile scores that hurt SEO.
A practical middle path: custom front-end on a headless CMS. You keep editorial control while the experience stays uniquely yours.